Articles

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Articles
Marketing
First-of-Its-Kind AI Assistant for Audience Development and Marketing Intelligence

Introducing an AI-Assistant, transforming first-party data into proactive insight, helping live event professionals identify audiences, refine segments, and drive earlier, smarter campaign strategy.

Articles
Marketing
How Presale Campaigns Build Loyalty, Grow Your List, and Reduce Drop-off

Behind every presale signup is insight: who’s interested, what they want, and how you can connect with them again.

Articles
Engagement
Why Pre-Ordering Boosts Spend-Per-Head (And How Behavioral Science Explains It)

Discover how pre-orders tap into audience psychology to boost revenue, improve service, and create a smoother venue experience.

Articles
Engagement
From Queues to Accessibility: How Mobile-First Strategies Transform Live Events

Discover how arts and cultural venues can leverage mobile-first engagement to create seamless, accessible experiences for all guests.

Articles
Marketing
Crafting the Perfect Welcome Email for New Theatre Newsletter Subscribers

Discover best practices for crafting engaging welcome emails that turn new newsletter subscribers into loyal advocates for your venue.

Articles
Marketing
Knowing Your Audience - A Guide To Segmentation

Guides

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Guide
Marketing
Best Practices for Holiday Email Campaigns

Holiday inboxes fill up fast. Use these five peak-season email best practices to protect deliverability, reach engaged audiences, and stay on top of performance as you send.

Guide
Marketing
To Segment or to Blast: Email Strategies That Fill Seats, Not Inboxes

Discover how email segmentation for arts marketing can boost ticket sales, reduce unsubscribes, and improve audience engagement. Smarter emails start here.

Guide
Content X Audiences: A Framework for Crafting a Powerful Email Strategy

Content X Audiences is a strategic framework developed by Activity Stream, designed to align your email marketing with audience preferences for maximum engagement and revenue growth.

Success Stories

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Success story
Venue Management
Leeds University Union Improves Multi-Venue Coordination

Leeds University Union uses Yesplan to manage hundreds of events across multiple venues, improving coordination, communication, and efficiency.

Success story
Venue Management
How Bernie Grant Arts Centre Transformed Event Coordination with Yesplan

Bernie Grant Arts Centre replaced scattered spreadsheets with Yesplan, creating one clear system that improved communication, reduced errors, and strengthened collaboration.

Success story
Marketing
Luhrs Center Doubles Engagement and Revenue Visibility

Luhrs Center used Encore Pro’s marketing tools to boost engagement, grow subscribers 96%, and gain real-time sales insights.

Success story
Venue Management
More Time for What Matters: How Venue Management Tools Support the Quay Arts Team

Quay Arts improved scheduling, strengthened team alignment, and gained more time for creative work by using venue management tools that keep everything in one place.

Success story
Visitor Experience
Turning a Venue Change into a Communication Win: How Second Stage Did It

Second Stage Theatre transformed pre-show messaging and ticket access with Activity Stream, creating confident, informed audiences every performance.

Success story
Visitor Experience
From Queues to Cheers: Sadler’s Wells Delivers a Modern Theatre Experience

How Sadler’s Wells cut queue times, boost bar revenue, and deliver a smoother, more personalized guest experience across multiple venues.

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