Articles

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Articles
Marketing
First-of-Its-Kind AI Assistant for Audience Development and Marketing Intelligence

Introducing an AI-Assistant, transforming first-party data into proactive insight, helping live event professionals identify audiences, refine segments, and drive earlier, smarter campaign strategy.

Articles
Marketing
How Presale Campaigns Build Loyalty, Grow Your List, and Reduce Drop-off

Behind every presale signup is insight: who’s interested, what they want, and how you can connect with them again.

Articles
Engagement
Why Pre-Ordering Boosts Spend-Per-Head (And How Behavioral Science Explains It)

Discover how pre-orders tap into audience psychology to boost revenue, improve service, and create a smoother venue experience.

Articles
Engagement
From Queues to Accessibility: How Mobile-First Strategies Transform Live Events

Discover how arts and cultural venues can leverage mobile-first engagement to create seamless, accessible experiences for all guests.

Articles
Marketing
Crafting the Perfect Welcome Email for New Theatre Newsletter Subscribers

Discover best practices for crafting engaging welcome emails that turn new newsletter subscribers into loyal advocates for your venue.

Articles
Marketing
Knowing Your Audience - A Guide To Segmentation

Guides

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Guide
Marketing
Best Practices for Holiday Email Campaigns

Holiday inboxes fill up fast. Use these five peak-season email best practices to protect deliverability, reach engaged audiences, and stay on top of performance as you send.

Guide
Marketing
To Segment or to Blast: Email Strategies That Fill Seats, Not Inboxes

Discover how email segmentation for arts marketing can boost ticket sales, reduce unsubscribes, and improve audience engagement. Smarter emails start here.

Guide
Content X Audiences: A Framework for Crafting a Powerful Email Strategy

Content X Audiences is a strategic framework developed by Activity Stream, designed to align your email marketing with audience preferences for maximum engagement and revenue growth.

Success Stories

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Success story
Worthing Theatres Boosts Customer Experience and Frees Up Staff Time

Discover how WTM uses Activity Stream’s tools to plan smarter, communicate better, and deliver a seamless journey for every visitor.

Success story
Visitor Experience
Artsdepot’s Digital Pivot: Bringing Delight to 90,000 Guests With Less Work

Less printing, fewer queues, and faster comms: how Artsdepot saved time and improved the visitor experience for thousands with a simple digital shift.

Success story
Marketing
How Smarter Segmentation Built a Thriving Entertainment Bridge for PieTix

How PieTix used Smarter Segmentation to Build a Thriving Entertainment Bridge for Latin Communities.

Success story
Visitor Experience
Modern Access for a Timeless Institution: How The Old Globe Elevated the Patron Experience

Delivering login-free digital tickets and streamlined communications to support a legacy audience, without the tech headaches.

Success story
Venue Management
Scaling Culture, Not Admin Work: How Väven Kulturhus Improved Event Planning

See how Väven Kulturhus enhanced event planning, coordination, and efficiency by implementing Yesplan’s venue management solution.

Success story
Engagement
How Chichester Festival Theatre Enhanced Audience Engagement with Digital Ticketing

Discover how Chichester Festival Theatre revolutionized its audience experience by implementing Encore Pro Experience.

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