Analytics

Turning Data Into Standing Ovations

Track, visualize, and understand your data in one powerful platform. Encore Pro helps you surface opportunities, identify key audiences, and measure the outcomes that matter most to your business.

Turn Data Into Decisions

Trusted by Industry Leaders

Where Numbers Meet Next Steps

Dashboards

Your Data, Made Actionable

Use our intuitive dashboards to easily keep track of your sales metrics, including revenue, average order size, price type, category, source and more

Event Status Analysis

Identify which shows are selling, and which ones need additional marketing support to hit your goals.

Show-by-Show Analysis

Compare individual event performance to identify trends and boost future sales.

Sales Channel Analysis

See which channels drive the most revenue and adjust strategy in real time.

Marketing Campaign Performance

Measure results across every channel and optimize what works.

Audience Segmentation and Smart Tags

Smarter Insights, Bigger Audiences

Create effective audience segments by leveraging your customers’ interests and previous purchases

Visualize Trends

See how audiences behave across campaigns and events.

Centralize Data

Combine ticketing, ads, email, and analytics for a complete audience view.

Understand Behavior

Track engagement and re-engage the right people at the right time.

Cross-functional Collaboration

Break Down Data Silos

Provide and provision direct data access to improve workflows for internal collaborators like team members and executives, as well as external partners like digital agencies and producers.

AI-Powered Marketing for Venues

Turn complex data into clear recommendations with built-in AI tools. From predicting demand to surfacing audience opportunities, Encore Pro helps you act faster, smarter, and with confidence.

Learn More about AI Assistants →

Analytics Is Just the Beginning

Encore Pro's platform goes deeper.
Explore what powers the insights.

AI-Powered Analysis

Built-in AI surfaces opportunities, predicts demand, and powers campaigns.

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Data Enrichments

Layer 150+ demographic and behavioral data fields onto your audience.

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Campaign Creation

Take everything analytics reveals about your audience and put it to work.

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We’re on track to meet our goals, but we don’t stop selling the shows just because our goals are met. Being able to use data to demonstrate why we are executing these strategies and how the strategy performed, and being able to back it up after it happened was super useful and broadly well received.

Marc Lowenstein

Director of Marketing and Communications

Segmentation is something that I wasn’t able to do without an integrated platform, and it’s been a game changer. We’ve seen 96% subscriber growth and tripled website traffic.

Katie Perkowski

Director of Marketing & Administrative Services

Success Stories

Articles

Marketing

First-of-Its-Kind AI Assistant for Audience Development and Marketing Intelligence

Introducing an AI-Assistant, transforming first-party data into proactive insight, helping live event professionals identify audiences, refine segments, and drive earlier, smarter campaign strategy.

Success story

How Caramoor’s Audience Intelligence and Strategic Decisions Drive Sustainable Growth

Data-driven tools boost audience growth, improve engagement, and surpass revenue targets.

Success story

Marketing

How Mechanics Bank Arena Saw a 15% Jump in Email Opens