ArticlesFilter by focus MarketingVisitor ExperienceEngagementVenue ManagementData ExchangeExperienceThank you! Your submission has been received!Oops! Something went wrong while submitting the form.ArticlesMarketingFirst-of-Its-Kind AI Assistant for Audience Development and Marketing IntelligenceIntroducing an AI-Assistant, transforming first-party data into proactive insight, helping live event professionals identify audiences, refine segments, and drive earlier, smarter campaign strategy.Read moreArticlesEngagementWhy Pre-Ordering Boosts Spend-Per-Head (And How Behavioral Science Explains It)Discover how pre-orders tap into audience psychology to boost revenue, improve service, and create a smoother venue experience.Read moreArticlesMarketingHow Presale Campaigns Build Loyalty, Grow Your List, and Reduce Drop-offBehind every presale signup is insight: who’s interested, what they want, and how you can connect with them again.Read moreArticlesMarketingCrafting the Perfect Welcome Email for New Theatre Newsletter SubscribersDiscover best practices for crafting engaging welcome emails that turn new newsletter subscribers into loyal advocates for your venue.Read moreArticlesEngagementFrom Queues to Accessibility: How Mobile-First Strategies Transform Live EventsDiscover how arts and cultural venues can leverage mobile-first engagement to create seamless, accessible experiences for all guests.Read moreArticlesMarketingKnowing Your Audience - A Guide To SegmentationRead moreArticles7 Free and Easy Ways to Support Your Local Arts and CultureSupporting local arts and culture organizations doesn't always require opening your wallet.Read moreArticlesVenue Management5 reasons why you should embrace software tools for music venuesThe future is now. You might have heard that phrase before. And yes, it also applies to the digitalisation of the Arts & Culture Industry. Our in-house venue technology expert Adam W. Smith talks to us about the importance of software tools for music venues.Read moreArticlesVenue ManagementThe triumphant return of The Other Palace to YesplanThe Other Palace is a venue that lives and breathes musicals. Focusing mainly on new(er) and original productions, this London-based venue prides itself on taking the musical scene in a fresh direction. A few years ago, The Other Palace decided to explore other venue management solutions. Today, Kiki Stevenson (Programmer), shares her excitement about their triumphant return to Yesplan.Read moreArticlesVenue ManagementHow Workhouse overcame double bookings with our event planning toolIt’s official: Our event planning tool is now available in the USA! Learn how Workhouse went from double booking to error-free and cost-effective event planning with Yesplan.Read moreArticlesMarketing6 Key Audience Segments Theaters Should Target for Increased Ticket SalesUnderstanding your audience is crucial in this digital age, where personalization and targeted marketing are expected.Read moreArticlesEngagementNavigating the Storm: Mobile Messaging Strategies for Performing Arts OrganizationsThe integration of mobile messaging into theater operations is more than a technological upgrade; it's a strategic move towards creating a more resilient, audience-centric experience.Read more