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Articles

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Articles
Marketing
First-of-Its-Kind AI Assistant for Audience Development and Marketing Intelligence

Introducing an AI-Assistant, transforming first-party data into proactive insight, helping live event professionals identify audiences, refine segments, and drive earlier, smarter campaign strategy.

Articles
Engagement
Why Pre-Ordering Boosts Spend-Per-Head (And How Behavioral Science Explains It)

Discover how pre-orders tap into audience psychology to boost revenue, improve service, and create a smoother venue experience.

Articles
Marketing
How Presale Campaigns Build Loyalty, Grow Your List, and Reduce Drop-off

Behind every presale signup is insight: who’s interested, what they want, and how you can connect with them again.

Articles
Marketing
Crafting the Perfect Welcome Email for New Theatre Newsletter Subscribers

Discover best practices for crafting engaging welcome emails that turn new newsletter subscribers into loyal advocates for your venue.

Articles
Engagement
From Queues to Accessibility: How Mobile-First Strategies Transform Live Events

Discover how arts and cultural venues can leverage mobile-first engagement to create seamless, accessible experiences for all guests.

Articles
Marketing
Knowing Your Audience - A Guide To Segmentation

Articles
7 Free and Easy Ways to Support Your Local Arts and Culture

Supporting local arts and culture organizations doesn't always require opening your wallet.

Articles
Venue Management
5 reasons why you should embrace software tools for music venues

The future is now. You might have heard that phrase before. And yes, it also applies to the digitalisation of the Arts & Culture Industry. Our in-house venue technology expert Adam W. Smith talks to us about the importance of software tools for music venues.

Articles
Venue Management
The triumphant return of The Other Palace to Yesplan

The Other Palace is a venue that lives and breathes musicals. Focusing mainly on new(er) and original productions, this London-based venue prides itself on taking the musical scene in a fresh direction. A few years ago, The Other Palace decided to explore other venue management solutions. Today, Kiki Stevenson (Programmer), shares her excitement about their triumphant return to Yesplan.

Articles
Venue Management
How Workhouse overcame double bookings with our event planning tool

It’s official: Our event planning tool is now available in the USA! Learn how Workhouse went from double booking to error-free and cost-effective event planning with Yesplan.

Articles
Marketing
6 Key Audience Segments Theaters Should Target for Increased Ticket Sales

Understanding your audience is crucial in this digital age, where personalization and targeted marketing are expected.

Articles
Engagement
Navigating the Storm: Mobile Messaging Strategies for Performing Arts Organizations

The integration of mobile messaging into theater operations is more than a technological upgrade; it's a strategic move towards creating a more resilient, audience-centric experience.

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