Articles

Filter by focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
See All Articles
Articles
Marketing
First-of-Its-Kind AI Assistant for Audience Development and Marketing Intelligence

Introducing an AI-Assistant, transforming first-party data into proactive insight, helping live event professionals identify audiences, refine segments, and drive earlier, smarter campaign strategy.

Articles
Marketing
How Presale Campaigns Build Loyalty, Grow Your List, and Reduce Drop-off

Behind every presale signup is insight: who’s interested, what they want, and how you can connect with them again.

Articles
Engagement
Why Pre-Ordering Boosts Spend-Per-Head (And How Behavioral Science Explains It)

Discover how pre-orders tap into audience psychology to boost revenue, improve service, and create a smoother venue experience.

Articles
Engagement
From Queues to Accessibility: How Mobile-First Strategies Transform Live Events

Discover how arts and cultural venues can leverage mobile-first engagement to create seamless, accessible experiences for all guests.

Articles
Marketing
Crafting the Perfect Welcome Email for New Theatre Newsletter Subscribers

Discover best practices for crafting engaging welcome emails that turn new newsletter subscribers into loyal advocates for your venue.

Articles
Marketing
Knowing Your Audience - A Guide To Segmentation

Guides

Filter by focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
See All Guides
Guide
Marketing
Best Practices for Holiday Email Campaigns

Holiday inboxes fill up fast. Use these five peak-season email best practices to protect deliverability, reach engaged audiences, and stay on top of performance as you send.

Guide
Marketing
To Segment or to Blast: Email Strategies That Fill Seats, Not Inboxes

Discover how email segmentation for arts marketing can boost ticket sales, reduce unsubscribes, and improve audience engagement. Smarter emails start here.

Guide
Content X Audiences: A Framework for Crafting a Powerful Email Strategy

Content X Audiences is a strategic framework developed by Activity Stream, designed to align your email marketing with audience preferences for maximum engagement and revenue growth.

Success Stories

Filter by focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
See All Stories
Success story
Venue Management
A Century-Old Museum, A Modern Approach to Scheduling

M Leuven streamlined scheduling and team coordination with a centralized planning tool—supporting daily operations, guided tours, and complex programming across multiple museum spaces.

Success story
Venue Management
St. David’s Hall: the best event planning for the best acoustics

Discover how St. David’s Hall manages to organize an array of events with 2000 attendees, from classical concerts to pop shows, powered by our event planning solution.

Success story
Venue Management
How Roundhouse Nurtures the Next Generation of Artists with Streamlined Operations

Discover how The Roundhouse transformed its venue operations to deliver seamless events and empower young creatives.

Success story
Venue Management
Kulturhuset Stadsteatern Runs Better on One Platform

A leading cultural venue ditched the spreadsheet sprawl and got everyone on the same page

Success story
Engagement
How Caramoor Center for Music and the Arts Streamlined Patron Communication and Weather Preparedness

Caramoor enhanced patron communication and event management using Encore Pro for sSMS weather alerts and updates.

Success story
Engagement
How New 42 navigated renovations with mobile engagement tech

New 42 improved the visitor experience during renovations using mobile ticketing and engagement technology, streamlining communication and enhancing patron services.

Let’s create something
unforgettable

Encore Pro powers seamless, standout events—let’s show you how.
Get Started